The art of attention is long gone - like a fade route to the corner of the end zone.
For sports-parents and student-athletes looking to get the attention of college coaches and recruiters with personal websites and video highlights, keep in mind the following.....
From Fast Company's April '14 issue "Go Native, AD Man"
The average attention span at the end of 2013 was 8 seconds, a 33% drop from 2000, when it was 12 seconds.
The same study reveals that about 17% of page views last less than 4 seconds!!! (editor's note - I hope you are still reading this post.) Only 4% of page visits last more than 10 minutes
....so, when putting together your website, highlight reel, and wide receiver resume you'll need to edit, edit, and then edit some more. And when you are done, go back and edit one last time.
