With "Equivalency Sports" like tennis, golf, track it may be possible to negotiate the amount of financial aid offered. Of course this depends on whether or not the student athlete has leverage. But assuming there are at least two offers on the table, the athlete and family should have some knowledge on effective negotiating.
Kenneth Feinberg is one of the best to learn from. Article on Kenneth's negotiation tips from Inc magazine attached.
https://www.inc.com/magazine/201705/kevin-ryan/make-a-deal.html